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In Luton town centre, this luxury boutique hotel offers free Wi-Fi and a Technogym fitness suite. Shops, along with an entertainment complex, are close by. The Icon's themed rooms have features including a flat-screen Freeview TV, a DVD library and luxurious fabrics. There is an in-room checkout service, via the interactive TV. Capello's Restaurant has a bistro-style menu and a terrace, while the Snug Lounge Bar has a grand piano. Afternoon tea and cocktails are available. Guests have discounted parking rates at nearby Britannia multi-storey car park. Voucher payment from Icon Hotel reception can be collected, when you hand in your parking ticket.